The Secrets of Good Newspaper and Magazine Advertising for YOUR
Business. PART 2.
by
Duncan McAdams
Last time I talked about
headlines and how crucial they are to get the readers interest. The next important part of a good advert is the text or copy. Here
are 3 different ways you can keep the reader's interest and by using
these tricks/secrets/techniques you will get excellent responses….
Straight to the point
Get to the point with your writing straight away, tell the reader
that you have got something worthwhile to sell and that they should
purchase today. Include the benefits and features and no flowery
language.
If you would like us to coordinate your email newsletters for
you we will provide the marketing ideas, copy, database support
and planning to get to your customers efficiently. We can issue
estimated costs by phone - call today.
Tell a story
Ever since I was a kid I always loved being told a story
this is a brilliant way of engaging the reader.
When we began to send email newsletters we were a bit skeptical
at first as we didn't believe it would work. Now the situation has
changed and our response rate has gone up by 76% from when we first
started - simply by telling good stories. With a database of over
3600 and growing we know for sure that email newsletters work. How
would you like this for your company?
Facts and figures
Include more information and details in these kind of
adverts
There are 2.78 million email users in New Zealand today and
billions overseas. With an email newsletter you can target specific
people you wish to email and be amazed at the response. You must
plan and have a campaign as usually it takes 6-8 email newsletters
before most people will actually read your newsletter unless they
are REALLY interested. Call us today to discuss your future success.
These styles of advertising are only but a few as there are many
more depending on your audience. Here's a quick list of do's and
don'ts for copy writing:
Do's
1. Use testimonials from happy clients.
2. Don't be afraid to blow your own trumpet - loudly.
3. Include a "call to action" - buy now, call us
today, be quick.
4. Use limited offers.
5. Long copy works better than short copy.
6. Emphasize your unique selling proposition.
Don'ts
1. "No copy" is a waste of time - your contact
details and two words.
2. No humour - no body buys from a clown unless you are a
clever clown.
3. Oh so you are a smart cookie - don't be clever - you are
not entering a writing competition and only one other person in
the world will understand.
4. No poetry - 'tis for poets - stay away.
5. Don't make outlandish claims or tell whoppers unless you
are selling "whoppers".
Put some energy and interest into your copy -
and Voompa - results!
More books to get you practiced
Ogilvy On Advertising - David Ogilvy
The Craft Of Copy Writing - Alastair
Crompton
The Ultimate Sales Letter - Dan S Kennedy
All are still in print and available from Borders or www.Amazon.com
Send a copy of any advertisement
you have written for a FREE appraisal - any time - we
would love to help.
The
Secrets of Good Newspaper and Magazine Advertising for YOUR Business.
PART 1.
The Secrets of Good Newspaper
and Magazine Advertising for YOUR Business. PART 3.
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