Marketing ONLINE - get some web energy!
by Nick Fedaeff

At present time web-site is powerful marketing tool. Amount of time people are using the internet is increasing and it is good idea to make your web-site ready to welcome constantly growing on-line population.

No matter what you have heard in the media or from hearsay or by email - the Internet is here to stay and is expanding daily. These means that the potential to market your business online is on the increase and begs the question: "is your website good enough to be a worthy marketing tool?".

In fact a whole can of webworms could be opened by asking more questions:

- What is the primary purpose of your website?
- What do you want your website to do for you?
- How will you integrate it with your other marketing tools?
- Are you going to keep the site maintained?

Many companies use their web site as another form of branding with general information about the company and services - to us its similar to having a Ferrari and keeping it lock up in the garage. Your website should be used and be useful. Getting people to your site is paramount - getting them to come back time after time is just as important when marketing your company online.

One way of getting visitors to your site is to tease them with an offer. Hand out small leaflets with an enticing offer that is too hard to refuse. This will bring plenty of customers to your site - don't forget to get them to subscribe to your regular email newsletter (you would have one of course). We have a huge amount of ideas to bring traffic to your site so contact us today if you want your site to work for you.

Here's another simple but often-overlooked rule. If you have a web-site address, it should be on ALL your promotional materials. Resist the temptation to use up those old business cards or letterheads that don't include your website address on them. It's false economy to develop a new website yet not let anybody know about it.

Likewise, if you've registered a domain name but do not yet have a web-page you're losing an opportunity. Why have a blank page when you could quickly produce a very simple web-site with information about your location and services - even as an interim measure. At least it will promote your brand. Don't forget there are millions of searchers on a net every minute and some of your potential customer are in this crowd too!

At Marketstorm we encourage our customers to develop a website which is more than simply text and pictures. The beauty of the Internet is INTERACTIVITY. Online competitions, message boards, pulls, links, updated news - they all make your web-site more interesting and informative and attract people to visit again. And the more you interact with your target market, the easier it becomes to sell to them.

Put some energy into your online site it's the best and most cost effective use of your marketing budget with trackable, instant results.

If you'd like to find out more about web-site production and web-marketing, please call us 09-360 2095. We love this work and we're full of great ideas. (And we'll explain the technology in plain English!)