Your brand performs a number of key roles:
||It clearly identifies your product
or service, keeps it "top of mind" among your customers,
and sets it apart from your competitors.
||It communicates the personality of
your business to your clients, and develops a "feel"
for what you do.
||It functions as a piece of intellectual
property which generates goodwill and becomes a major asset
to your business.
The formula for building a successful brand:
Also read the article:
Instant fame: Your brand
must be instantly recognisable - strong, distinctive and reassuringly
Universal appeal: It will need
to be acceptable to all cultures and languages in which it may be
Credibility: No-one likes a
phoney. A good brand is genuine, believable, and honest about what
Uniqueness: Your brand (including
the name, logo and strapline) must be unique. It will have the "wow"
factor that makes it stand out from the crowd.
Protectability: You must be
able to protect and register your brand as your intellectual property.
YOUR DOMAIN NAME IS YOUR
STEPS TO GREAT MARKETING!