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Marketing Campaigns |
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Brand Development |
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Creative Ideas |
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Advertising |
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Website Production |
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Test Marketing |
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Multimedia Production |
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How many times have YOU wondered what the hell marketing is anyway and then have no clue where to start?
Over 96% of businesses in New Zealand, according government statistics, are small to medium businesses with 20 or less employees. Most businesses of this size struggle with marketing due to lack of funding, misunderstanding of what actual works and an almost irrational fear of getting out there and talking to their target market.
Marketing is, after all, selling to more than one client at anyone time through clever use of media such as advertising, sales letters, web sites and so on. So why so much difficulty, miss information and general nervousness about marketing? I think for most small companies it's similar to stepping out on stage in front of a dubious audience and bearing your all to the world.
"Here I am - come and buy my products or services NOW and let's be mates!" This catch cry is exactly what you must do and yell at the top of your lungs forever more. For most people this type of behaviour is just down right scary and the tendency to shy away from this leads to marketing meltdown or flimsy attempts that never go anywhere.
Let's get one thing absolutely clear - marketing makes YOU money. Lawyers cost you money (no offense Mr Chellew - he's my lawyer), accountants might save you money (Thanks Peter!) but good marketers like myself - MAKE YOU MONEY!
I have had countless business owners come to me in the past who build their magnificent businesses with fixtures and fittings to die for or brilliant software that does a gazillion clever things and may save the world or they have invented something that everyone may need but nobody buys. Why? No marketing plan, no budget, no clue.
This website has been designed to give you as many answers as possible to help your business MAKE MONEY and give you a good idea on the basic principles of marketing.
I know we will meet one day as you will need assistance whether its clever marketing ideas and strategies (good word, that!), results driven copy writing or FREE advice on how to get started. Feel free to call or email at anytime - let's share in successful marketing and make some real money!
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