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NEW ZEALAND IS THE PERFECT
PLACE FOR TESTING YOUR PRODUCT OR SERVICE BEFORE GOING INTERNATIONAL!
SO HOW WE CAN HELP YOU?
There are two significant ways we can help market your product or
service
1. We know the New Zealand market and can develop strategies and
plans that will enable you to enter this market confidently and
achieve results.
2. New Zealand represents a small version of Western society and is
easy to introduce and monitor a product or service over a broad socioeconomic
base before going international
WHY NEW ZEALAND IS PERFECT TESTING PLACE?
Location
New Zealand is isolated geographically from the rest of the
world allowing it to have a unique marketing position. The country
can be one big focus group or smaller focus groups with out
too much outside influence. The focus groups tend to be more
focused and provide clearer and more valuable results.
Population
As New Zealand has a population of only 4 million people spread
over various European nationalities (80%) and other cultures
many lessons can be learnt about a product before the more intense
international releases begin. Accurate marketing results can
also be monitored and used as guidelines for future releases
from smaller ethic groups that are easier to approach.
Cost
The New Zealand economy allows companies to get far better results
compared to the more expensive European countries, USA, Canada
and Australia. This is a huge advantage with NEW products or
services.<
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TEST IT IN NEW ZEALAND - THEN
GO INTERNATIONAL!
CASE STUDY 1
In 2002 we began an international site that eventually was
released to English speaking countries. To promote the site
worldwide 6 x different marketing test programs were developed
to ascertain which would be the most effective. Projected income
and future costs were then calculated to reap the most profit
from the site. |
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CASE STUDY 2
Restaurant and homes worldwide have insect problems. We
recently researched and developed a marketing campaign for
the product to be sold in New Zealand. These results are now
being used to introduce the product to the world - a cost
effective way of testing all types of products.
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CASE STUDY 3
A recent business colleague had success in Asian with a
food product and wanted to expand into Australian and USA. We
suggested testing the product in New Zealand to get the most
cost effective marketing results this also opened a smaller
but profitable market as an added bonus. |
Please contact INFO@MARKETSTORM.CO.NZ
to discuss a marketing strategy for your company before you go world
wide!
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7
STEPS TO GREAT MARKETING! |
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